GodTube Becomes World’s Largest Christian Broadcaster
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October 29, 2007
GodTube Becomes World’s Largest Christian Broadcaster
By Scott Presson
The Christian video site GodTube.com became the nation's fastest-growing Web property in August and is now the world's largest broadcaster of Christian video.
According to the Los Angeles Times, statistics by ComScore's Media Metrix showed GodTube.com as the nation's fastest-growing Web property in the month of August. With 1.7 million unique visitors, God Tube had a 973 percent increase in traffic over the previous month. September’s numbers leveled off, but the length of the average user's stay nearly doubled to 7.7 minutes, ComScore said.
“GodTube is now the first religious Web site to offer the hot-ticket social media trinity: user-generated video (a la YouTube), social networking (a la MySpace and Facebook) and live Webcasting (a la Stickam.com). “God Tube’s claim that it has become the most-trafficked Christian Web site is trumped only by a second boast: that by the sheer volume of video watched by its users - 1.5 million hours last month - it is now the world's largest broadcaster of Christian video”.
Chief Executive Chris Wyatt says God Tube’s partners are,” the who's who" of U.S. Christianity.
"Everyone's onboard," Wyatt says, "the premier ministries, megachurches and Christian retailers." “Although GodTube, based in Plano, Texas, has yet to release the complete list of its more than 50 major business partners, they include such powerhouses as the 10,000-member Crystal Cathedral in Orange County, Calif., the late Rev. Jerry Falwell's Liberty University in Virginia and leading Christian publisher Thomas Nelson Inc. of Nashville”.
The Arizona Republic points out that despite its partnerships with non-profit religious organizations, GodTube is not a church. “It is a media company with a thoroughly planned business model that includes selling religious and secular advertising, charging subscription fees to ministries that want to broadcast more frequently and selling anonymous demographic data, allowing marketers and media producers a clearer picture of who's watching”.
“As broadband Internet becomes more widely available in the U.S. and worldwide, entrepreneurs are finding that the business of online religion is a lucrative one”.
Religion on the Internet is nothing new, but with a sleek, youth-friendly interface and more interactive video technology, GodTube is trying to take networked religion to the next level.
Watch Pastor Anne Gimenez on God Tube:
http://www.godtube.com/view_video.php?viewkey=9989ff1d8dc03bcfed1a
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